Finding it difficult to continuously populate and manage your social media feeds on top of your other daily tasks? You’re not alone. Our team of consultants work closely with in-house sales, marketing and management teams to alleviate the pressure of managing and populating social media accounts, curating bespoke content for specialist audiences and analysing performance using data analytics.
Social media is a critical element of a holistic marketing and communications strategy and plays a key role in communicating with stakeholders on a range of business activities. A lack of strategic direction and tactical planning in this space can easily have an impact on how clients perceive your business. Today’s social media accounts must be populated almost daily with engaging and varied content that links closely with corporate objectives, including market penetration, product developments, ESG initiatives and recruitment.
annual rise in followers
Defence Media worked with a multinational aerospace and defence company to establish a UK-focused LinkedIn account to support its market penetration in the country. Our experts were responsible for account set up, strategic analysis and objective setting, account management, post writing and scheduling, and monthly analytics.
Read moreOur experts use a range of data analysis tools to assess company and competitor performance and set realistic short- and long-term objectives that will help gauge if an organisation is meeting its social media goals.
We can help manage your social media calendar and schedule posts to ensure that your channels are regularly filled with engaging and relevant content for your target audiences.
We closely monitor social media channels using listening and monitoring tools, and collect a wealth of data that will be presented to you each month by your account manager in a bespoke report.
Defence Media is a digital-led organisation that prioritises the regular collection of data to monitor and improve campaign performance across digital channels. Our account managers will provide detailed monthly reports to you that outline how your social media accounts are performing and discuss with you plans for moving forward.
This data-led approach enables a granular inspection of what content is lighting up social media feeds and what is being relegated to last place by the algorithms. Through long-term strategic planning, the Defence Media team can identify trends in performance and fully optimise your account to ensure ongoing success that aligns with your business growth.
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Innovation House
Molly Millars Close
Wokingham
RG41 2RX
