Content Marketing

Drive customers to your website and build trust in your brand with engaging and authoritative content.

A proven B2B content marketing agency

Defence Media is a highly experienced content marketing agency with the in-house expertise to develop a full spectrum of content, from copywriting, to video and photography.

Content marketing is a popular strategic marketing approach that focuses on creating a range of informative and engaging content for your specific buying audience. The best strategies are underpinned by a regular amount of engaging content being generated across various formats and channels.

For technology, engineering and manufacturing companies, content should be valuable for the customer and educate about current challenges they are facing, and present solutions that they can implement. This will ultimately increase awareness and trust in your company, which will have positive business outcomes.

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Defence Media has a team of expert B2B content writers that assist with your website copywriting requirements, including SEO-optimised blog writing, website pages, sponsored content and advertising.


Ditch those stock images. We help you build your image library with high quality, digitally-optimised photography that you can use across your online channels and offline marketing collateral.


We work closely with companies to develop high-quality video content that aligns with future campaigns or strategic marketing objectives.

Just some of our wonderful clients

Content strategy services

An effective content marketing strategy can significantly boost non-paid organic traffic to a website, as well as the number of inbound leads. That’s why the percentage of B2B marketers with a documented content marketing strategy is increasing every year, according to the Content Marketing Institute.

The Defence Media team can consult and help your team formulate a strategy, and our in-house team will assist in the generation of high-quality SEO-focused content such as website pages, blogs, paid sponsored content, and digital assets such as videos and photography.

We have developed proven content marketing strategies and plans, which concentrate on setting objectives and devising KPIs so that clients can measure and track return on investment.

In our case, Defence Media provided quality digital content across a variety of topics in support of our ongoing campaigns. Beth and Grant have years of experience as former defence journalists, which means they can quickly grasp complex sector-specific topics, clearly understand our objectives, and interface with senior stakeholders across the business in a comfortable, informed way. They then deliver engaging content that balances business requirements with the needs of the audience. ”

John Stevenson, Leonardo UK communications team


  • Do you work on a retainer or project basis?
    We can work on individual projects or on a longer-term retainer basis, whichever fits your requirements and budget. In our experience, however, a long-term partnership under a retainer will have significantly more strategic impact on your communications objectives than a one-off project.
  • Do you create SEO optimised content?
    Yes, our team are specialists in search engine optimisation.
  • What are the benefits of SEO optimisation?
    Ensuring that your content is optimised for SEO means that there is more likelihood that it will appear at the top of search engines.

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