Digital PR and Communications

Build your company's reputation and increase brand awareness with effective digital communications

A digital-first approach to PR and Communications

Defence Media is an experienced agency in strategic-level PR and communications, working closely with clients to deliver campaigns that align with business growth plans and corporate objectives. Furthermore, we can work with your team to shape campaigns, identify key messages, highlight the best tactics to be used, create multi-platform content, and measure performance. All of this is underpinned with comprehensive data collection for highly-accurate performance measurement.

Defence Media has unparalleled subject matter expertise, audience knowledge and industry contacts in B2B industries, which are all leveraged during a digital PR campaign to maximise engagement. Our experts are also accredited by the Chartered Institute of Public Relations to ensure that the highest level of quality and the latest industry standards and practices are followed.

Case Study
Developing a PR campaign with a drone startup

Defence Media partnered with UK startup Animal Dynamics to develop a PR and comms strategy for its innovative STORK family of uncrewed aerial vehicles (UAVs). The project saw Animal Dynamics gain media coverage in a number of key defence and aerospace publications.

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Strategic Planning

We help you determine the most effective strategy for a multi-channel PR campaign for your industry. Our experts work with you to identify key objectives and messaging, as well as outline outcomes and outputs.

Engagement

With over 20 years of experience of B2B marketing, PR and media relations, Defence Media has built trusted relationships with key stakeholders, including press, that will boost your campaign engagement.

Analytics

Defence Media deploys a range of software tools to analyse performance, including brand listening, social media monitoring, search-engine ranking tracking and website analytics.

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Measure real data, not column inches

Digital monitoring is now the only way to effectively measure the success of a PR and communications campaign; long gone are the days of counting column inches in print publications. This digital-first approach allows us to see where investments are working effectively in the online space, what requires more work, and equally what tactics are ineffective in meeting company objectives.

There is no place to hide when using digital and tangible results are a must. Digital PR also allows us to segment audiences with greater accuracy and effectiveness, ensuring that key messages get through to the right audiences at the right time. This digital-first approach alongside a wealth of industry knowledge ensures that Defence Media is the right agency to help you plan and excecute your communications activities.

FAQs

  • Do you guarantee press coverage?
    Our team includes former journalists and our thorough planning process ensures your news and press releases meet strict journalistic standards. However, no agency can guarantee press coverage (don't believe those that say they can!). We respect the independence of journalists and publications, and they can choose not to publish a story for a variety of reasons that are often out of an agency's control.
  • Do you work on a retainer or project basis?
    We can work on individual projects or on a longer-term retainer basis, whichever fits your requirements and budget. In our experience, however, a long-term partnership under a retainer will have significantly more strategic impact on your communications objectives than a one-off project.
It has been fantastic for Valerann to work with Defence Media. The two companies have worked closely together to execute campaigns across a number of digital channels, including earned, paid and owned media. The team’s PR and communications work to support our Series A funding round was particularly invaluable, and allowed us to raise our profile in the smart transportation sector further.”
Noam Halperin, Marketing Manager, Valerann

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