Tom Wills is SEO Manager at Defence Media, where he leads results‑driven on‑site and off‑site strategies for B2B clients across the defence, technology and industrial sectors.
Tom began his career as a local reporter for the Newbury Weekly News, honing the storytelling skills he now marries with data‑led optimisation. Since pivoting to digital marketing in 2010, he has spent more than a decade in agency environments, helping organisations climb competitive search landscapes and convert visibility into tangible growth.
When he isn’t dissecting SERP shifts, you’ll find Tom far from any screen—either up a mountain somewhere in Wales or experimenting with exotic recipes in the kitchen.
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