Content Marketing

Defence Media is a highly experienced content marketing agency with the in-house expertise to develop a full spectrum of content, from copywriting, to video and photography.

Content marketing is a popular strategic marketing approach that focuses on creating a range of informative and engaging content for your specific buying audience. The best strategies are underpinned by a regular amount of engaging content being generated across various formats and channels.

For technology, engineering and manufacturing companies, content should be valuable for the customer and educate about current challenges they are facing, and present solutions that they can implement. This will ultimately increase awareness and trust in your company, which will have positive business outcomes.

An effective content marketing strategy can significantly boost non-paid organic traffic to a website, as well as the number of inbound leads. That’s why the percentage of B2B marketers with a documented content marketing strategy is increasing every year, according to the Content Marketing Institute.

The Defence Media team can consult and help your team formulate a strategy, and our in-house team will assist in the generation of high-quality SEO-focused content such as website pages, blogs, paid sponsored content, and digital assets such as videos and photography.

We have developed proven content marketing strategies and plans, which concentrate on setting objectives and devising KPIs so that clients can measure and track return on investment.